ROB|B Salon Reveals Tips on How To Extend the Life of a Manicure

Robbie Schaeffer, celebrity manicurist and owner of ROB|B – the first OPI Concept Salon, offers expert advice on how to maintain a manicure and keep the “fresh from the salon” look even longer. From selecting salon treatments to D.I.Y. tricks of the trade, Robbie shares his expert tips designed to extend the duration of any manicure

“A well manicured hand is just as much of a fashion accessory as shoes and purses,” says Robbie Schaeffer, owner of ROB|B.  “It is extremely important for women to keep their hands, nails and fingers in perfect condition at all times. Luckily, this can be easily accomplished with the right products and services.”

Before polish application, Robbie Schaeffer explains that proper hand, nail and cuticle care is an essential step in the process. “Hydration is critical to maintaining a manicure. Women should always start with a high intensity cream (like OPI’s Avoplex High-Intensity Hand & Nail Cream), to deliver essential moisture and a cuticle oil like OPI Avoplex Cuticle Oil to Go to reduces dry, flaky skin and hangnails. ”

Women who opt for a classic in-salon polish change or who prefer a D.I.Y. at-home treatment can prolong the life of a manicure by immediately filling in any chips and scratches. This will keep the nails fully covered at all times and will prevent additional damage to the state of the nails. Schaeffer suggests keeping a nail file and a bottle of the Nail Lacquer used on hand at all times.

For women seeking salon services, soak-off gels, like OPI’s Axxium Soak-Off Gel Lacquer System, have recently become extremely popular as they provide lasting, chip-proof color for up to two weeks. Applied just like a traditional Nail Lacquer and then UV-cured, Axxium Soak-Off Gel Lacquers will minimize trips to the salon and ensure long lasting coverage of perfectly polished nails than a more traditional manicure would.

Located in Studio City, CA, ROB|B is the first OPI Concept Salon in the United States. 100% green and Gold LEED Certified, ROB|B is a breakthrough salon model, grounded in the nail care standards consistently set by OPI.

ROB|B is owned by Robbie Schaeffer and his mother Miriam, one of the original founders and co-owners of OPI.  The salon is located at 12246 Ventura Blvd., Studio City, CA 91604.  For more information, visit


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